BizTalk Joke

I just came accross this gem by Paul Stovell:

Now, although I don’t really know anything about BizTalk, I do know that BizTalk is well-known as an enterprise-grade middleware product. I think that this is due to the fact that only Enterprises (with a capital E) can make custom software development such an expensive process that BizTalk is actually a cheap alternative :)

Is he joking or is he dead serious?

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